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JBX Market Head on How Joburg Event Can Boost Africa as ‘Global Force’ in Film and TV Production
The industry event running parallel to the Joburg Film Festival looks to harness the power of African creators to share their stories with the world.
Finally, the event will spotlight what it describes as “creative mastery from pioneering filmmakers,” offering masterclasses from acclaimed directors and producers exploring storytelling, historical narratives and the intersection of film and activism. One way in which the event aims to do that is by focusing on co-productions and emphasizing the pathways for collaboration with countries that have already forged formal audiovisual ties with South Africa, including Italy, Nigeria, Canada, the U.K., France and Germany. African narratives, Mangwedi insists, “remain underrepresented on the global stage,” and JBX “aims to change that by elevating Africa’s storytelling legacy and connecting content creators with international buyers and distributors who recognize this momentum.”
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