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Japan’s TBS, Fuji TV & Major Studios Make Ambitious Play For U.S. And International Markets
Inspired by Korea and aware of a declining local market, Japan's famously risk-averse studios are announcing aggressive international expansion plans.
In part inspired by the global success of Korean content, but also aware that their huge domestic market is shrinking as Japan’s population declines, major players such as Toho, Tokyo Broadcasting System ( TBS) and Fuji Television realize they need to find a source of revenue elsewhere in order to grow. During TIFFCOM, TBS Holdings president Masamine Ryuho unveiled an ambitious expansion strategy, involving investment of $1BN (JPY160BN), new offices in Los Angeles and Seoul and the acquisition of New York-based formats licensing group Bellon Entertainment. Fuji TV also gave updates on its global strategy during TIFFCOM, including collaborations with Thailand’s GMM Studios International, POPS Worldwide in Southeast Asia, and Korea’s Kakao Entertainment and short drama producer Playlist.
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