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James Shani Launches Creative Studio, Rich Spirit; Banner Producing Ali Abbasi Film ‘The Apprentice’
James Shani launches creative studio, Rich Spirit
And unlike most developed countries that support artists through government funding, grants, meaningful tax incentives, U.S. writers, filmmakers and performers — especially those from underserved communities like I came from — don’t have access to capital, resources or guidance to produce their work.” Shani started his career while at the University of Southern California, where in 2012, he co-founded collective, think-tank-inspired Everdream Pictures, and in 2013 made a spec-ad for TESLA that went viral and reached Elon Musk. Other productions include Niharika Desai’s Lady Gaga special The Power of Kindness, Daresha Kyi’s Mama Bears, Anya Chirkova and Meran Ismailsoy’s Baba, and Omar S. Kamara’s African Giants.
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