Get the latest gossip

James Jordan reveals why Alison Hammond really turned down Celebrity Big Brother 2025

With the launch of Celebrity Big Brother 2025 just days away, ex-housemate James Jordan has backed Alison Hammond's decision not to sign up

After Alison Hammond turned down the chance to appear on Celebrity Big Brother 2025, ex-housemate James Jordan has told us she “wouldn’t ever risk changing people’s opinions” of her by going back to the “challenging” show. Alison – who now fronts This Morning on a Friday, as well as The Great British Bake Off and For The Love Of Dogs – shot to fame on the regular series of Big Brother back in 2002. However, ex-housemate James – who went on Celebrity Big Brother in 2014 and 2017 – reckons he knows the real reason Alison turned it down.

Get the Android app