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James Cameron Is Sizing Up AI With the Idea That It Can Cut the Cost of a Blockbuster In Half

In an interview with Meta CTO Andrew Bosworth, the filmmaker weighs in on Stability AI and VFX, "in the style of" prompts, and whether input or outputs of models should be targeted: "We're all models."

James Cameron, the Oscar-winning director of films like Avatar, Terminator and Titanic, appears cautiously optimistic about the role generative AI can play in filmmaking, though even if he is wary of the “in the style of” prompts that have proliferated after images in the style of Studio Ghibli flooded the internet over the past few weeks. And yet, Cameron acknowledges that the ability to create content that mimics great talents is undeniably interesting, and mirrors what he himself does in his own head. Cameron was a guest on Boz to the Future, the podcast hosted by Andrew Bosworth, the CTO of the technology giant Meta.

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