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James Bond owners say name battle is ‘assault’ on 007 franchise
Exclusive: Dubai-based property developer has filed claims challenging trademark registrations, including the phrase ‘Bond, James Bond’
The owners of James Bond have called the attempt by an Austrian businessman to take control of the superspy’s name across Europe an “unprecedented assault” on the multibillion-pound global franchise. While it is impossible to say for sure what the challenger’s motives are in this case, the James Bond trademark portfolio and its legacy value does make it an enticing target for opportunists, and further cancellation attempts can’t be ruled out.” Daniel Craig’s last outing as 007, No Time to Die, was released in 2021 and with no announcement yet of his replacement or timeline for production of the next film, the franchise is on track to beat the previous longest gap between instalments of six years and four months.
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