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James Bond in battle to keep hold of 007 super spy’s name
Exclusive: Dubai-based property developer is challenging trademark registrations, including the saying ‘Bond, James Bond’
The owners of the multibillion-pound James Bond franchise are embroiled in a fight to keep control of the super spy’s name, after a Dubai-based property developer filed claims in the UK and Europe that they are not using the trademark across a range of goods and services. The Austrian businessman Josef Kleindienst, who is building a$5bn luxury resort complex called the Heart of Europe on six human-made islands just off the coast of Dubai, has filed a slew of what are known officially as “cancellation actions based on non-use” targeting the James Bond name. Eon, the UK-based production company responsible for turning Ian Fleming’s James Bond into one of the most successful film franchises in history, is run by Barbara Broccoli and Michael G Wilson, who are fiercely protective of the intellectual property rights associated with 007.
Or read this on The Guardian
