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Jalen Milroe, Alabama College Football Star, Signs With Brand Management Firm Improbable Media
In a sign of changing times for college athletes, Alabama football star Jalen Milroe has signed with brand management firm Improbable Media.
Improbable Media was co-founded by NBA star Giannis Antetokounmpo, of the Milwaukee Bucks, and Jay Williams, ESPN basketball analyst and entreprenuer. Recent changes wrought by court battles in NCAA rules governing college athletes have opened the door to players striking lucrative agreements even before turning pro. The two have also “formed a licensing agreement for merchandise with every player’s name and number to provide an opportunity to generate revenue based on their name and likeness, the original intent of NIL,” according to Improbable Media.
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