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Jake Paul and Mike Tyson Fight Filled With Nonstop Netflix Promotion, From ‘Squid Game’ Guards to ‘America’s Sweethearts’ Cheerleaders
Jake Paul vs. Mike Tyson, Netflix's first live sporting event, has been stuffed with Netflix promotion during its first broadcast hour.
During the course of the fight, it was revealed that Nunes has three comedy specials on Netflix, and Goyat made an appearance on the streamer’s “Ultimate Beastmaster: India.” In between rounds during the Goyat and Nunes fight, a gang of “ Squid Game ” guards were shown sitting together in the crowd, offering the announcer a chance to mention that the show was headed back for a second season this winter. That said, Netflix shared partnership space with many other brands, including highly visible advertising from Pepsi, Celsius, DraftKings, Meta Quest, Experian and more.
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