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JAFF Market Spotlights Film Distribution Strategy Debate
Film distribution strategies are changing with the times, according to panelists at Indonesia's JAFF Market.
Film distribution strategies are changing with the times, according to panelists at Indonesia’s inaugural JAFF Market, with experts presenting contrasting approaches to reaching audiences. “Film is a good starting point for change,” said Masha Shcherbakova, impact and community manager of the international non-profit organization. If you think you want a proper distribution, you’ll need a film sales agent.” He noted that in Indonesia, cinemas typically control screen numbers and release dates.
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