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Jae Tips on Music, Sneakers & the Art of Influence — Plus His ‘I Love You But I’m Busy’ Playlist


Jae Tips talks his journey from music to sneakers, the influence of both worlds, & shares his I Love You But I’m Busy playlist

Now, as trends shift, we’re seeing more musicians launch their own clothing brands because they realize the power they have to change an entire trajectory.” He points to examples like Dapper Dan’s influence on Gucci, Rihanna’s success with Fenty, Kanye West’s Yeezy empire, and Travis Scott’s massive impact on sneaker culture. “I apply a lot of the principles I learned navigating the underground music scene to my work ethic — the way I put things together, prepare emails and documents, and communicate all stem from that experience. To celebrate the release of the Saucony Jazz “I Love You But I’m Busy,” dropping on March 28th for $165, Jae Tips has curated an exclusive playlist for Billboard — tracks that embody the spirit of his latest creation.

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