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J. Cole Is Giving Us Cognitive Dissonance


Why would he regret his (very mild) Kendrick diss?

Drake has been Joker-fied for the better part of a decade and cherishes strife to the extent that he periodically bites off more than he can chew, which makes his motivational “I got my head held high” banter in the absence of a reply seem surprising. This is the same cognitive dissonance that played into the old tiff with Noname, when 2021’s “Snow on Tha Bluff” nitpicked the outrage of women in activist spaces after the Chicago artist subtweeted mainstream rappers avoiding protests. In Cole’s mind, he’s the peace-loving thinker and therapist and the guy aiming his automatic at your cranium in “First Person Shooter” and flying “pebbles at your dome” like Stone Temple Pilots in “7 Minute Drill.” It’s a delicate threading job, one that “Like That” threw into chaos while inviting Drake to defend the regency he claims.

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