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J Balvin Returns — In More Ways Than One — With a Nod to His Early Days on ‘Rayo’: Album Review
J Balvin delivers the cheerfully sprawling 'Rayo,' an album anchored in his trademark rap flow with reggaeton, pop and EDM fusions.
J Balvin ‘s new album “ Rayo ” is named after his first taste of freedom: the miniature red Volkswagen Golf car that would transport him to and from his earliest gigs and studio sessions in his native city of Medellín, Colombia. After establishing himself as a global star — he remains the second-most-streamed Latin artist on Spotify — with bonafide anthems like “Mi Gente” and “I Like It,” Balvin’s latest offering is largely built on reggaeton beats confected by some of the most recognizable producers of the genre including Keityn, L.e.x.v.z. There are limited notes of emerging styles — ranging from Afrobeats on the Carin Leon-featuring “Stoker,” to EDM on the Latin trap-leaning “En Alta” — neatly woven into the album tracklist, resulting in a pretty polished collection of popetón(pop and reggaeton).
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