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J Balvin Resets With New Album — ‘Rayo’ — His Acting Debut and Label Switch: ‘My Priorities Have Shifted’
J Balvin is feeling energized with the release of his sixth studio album, 'Rayo,' and opens up about making his acting debut in 2025.
Deadline-free was the only way J Balvin was able to make the time and mental space to create his latest album, the 15-song “ Rayo.” A collection of reggaeton, pop and EDM, it’s the Colombian rapper’s first original offering since 2021, soon after which he retreated from the entertainment industry and social media to focus his sights on his first-born child. Ten years later, it’s clear Balvin’s priorities have more than shifted: he recently signed a record deal with Interscope, ending his 10-year contract with Universal Music Latino, and joined Roc Nation as a management client. Conceptualized in Miami, and recorded everywhere from Sweden, Puerto Rico, New York and London to Balvin’s native Colombia, “Rayo” honors reggaeton’s new wave of artists, including breakout star Feid, with verses from Bad Gyal, Saiko, Ryan Castro, Blessd and more.
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