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J Balvin & Peso Pluma Kick Off Western Expansion for Dear U’s Fan-Artist Communication App Bubble: Exclusive
Joining K-pop artists under JYP and SM Entertainment on Bubble, Latin stars J Balvin and Peso Pluma are the first western acts on Dear U's U.S. app.
With the company reporting over 73 percent of its two million paid subscribers living outside of Korea, introducing these two chart-toppers mark a significant shift to expand its offerings to the Western landscape successfully. Park, TWICE and ITZY), with the companies also featuring some of their international acts like SM’s China-focused boy band WayV and JYP’s Japan-based girl group NiziU partaking in the platform. J Balvin and Peso Pluma frequently interact with their followers on social media, creating a sense of community and loyalty that aligns perfectly with Dear U’s mission to enhance artist-fan communication.
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