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ITV's This Morning 'needs Philip Schofield back' to stay relevant, expert claims
Phillip Schofield has been off our screens for more than a year after his affair with a younger male colleague was exposed, but one expert claims he could be on the brink of a major comeback
The 62 year old issued an apology for misleading statements about the affair, and after his management team stepped back and close friend Holly Willoughby expressed feelings of betrayal, it seemed his career could have had hit rock bottom. One expert predicts viewers could see Phillip Schofield return to This Morning (Image: Ken McKay/ITV/REX/Shutterstock)Edward Coram James, CEO of Go Up and a PR and crisis management specialist, has voiced that Phil is likely to make a comeback soon. PR expert Ed said British TV channels were facing stiff competition from American streaming giants, suggesting that well-known hosts with plenty of experience, like Phillip, are needed to keep audiences tuning in.
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