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ITV’s Oscars Broadcast Brings In Peak Audience of Over 1 Million
The Oscars returned to a free-to-air network in the U.K. for the first time in 20 years.
The Oscars has always been a tricky proposition in the U.K., in large part due to the eight-hour time difference between L.A. and the U.K, meaning viewers who want to sit through the entire ceremony usually need to stay up until the early hours of Monday morning. This year’s show took place an hour earlier than usual and also benefited from the U.S. daylight savings time being out of sync with the U.K.’s (in the U.K. clocks will go forward on March 31), meaning the ceremony aired in a marginally more civilized 11 p.m.-2.30 a.m slot across the pond. ITV went big in its inaugural Oscars year, offering viewers a wrap-around show starting at 10.15 p.m. and ending at 2.30 a.m, hosted by Jonathan Ross (who was joined by guests including “The Hobbit” star Richard Armitage and “Cold Feet” actor Faye Ripley) as well as behind-the-scenes content on its proprietary streaming platform ITVX.
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