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ITV Studios’ Ruth Berry Says TV Drama Had A “Bittersweet” Year But “Buoyancy” Is Returning To The Market – Series Mania
ITV Studios boss Ruth Berry has called 2024 a "bittersweet" year for international TV drama.
In a conversation during the Lille Dialogues session at Series Mania, she pointed to ITV’s production arm launching the likes of Fool Me Once, Until I Kill You, After the Flood, Mr Bates Vs the Post Office and Ludwig – the latter of which has sold to 85 territories – as examples of the creative boom and of the biz remaining in “rude health.” This week’s Series Mania has brought into sharp focus the lack of American co-production or co-commissioning money in the European market, with much of the chatter on how producers, networks and streamers can pool resources to make new shows. Elsewhere in the conversation, Berry talked up ITVS’s new digital business, noting how content around legacy broadcast brands such as Love Island, I’m a Celebrity Get Me Out of Here!
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