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ITV Studios Taking ‘The Voice’ Into The Metaverse With Immersive Gaming Experience ‘Coach Battle’
The Voice is launching immersive gaming experience 'Coach Battle' to accompany the NBC singing competition format.
As the three contestants perform — a tiger faced pop singer, a rebellious young female rocker and an intense, moody alien balladeer — players hit the red button to select their artist. Each week they will receive an exclusive NFT they use to cast a vote in The Sandbox, which allows TV brands to create metaverse worlds, and can win connected microphones so they can sing long at home. Jurian van der Meer, EVP Brand Licensing, Global Partnerships, ITV Studios said: “In the wake of The Voice being named Franchise of the Year in K7 Media’s ‘Tracking the Giants 2023’ report, alongside its recognition for boasting the highest number of active versions in 2023, our collaboration with The Sandbox to launch ‘The Voice Coach Battle’ represents an exciting step forward for our esteemed franchise.”
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