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ITV Studios & Rarefied Strike Unscripted Deal In India
ITV Studios & Rarefied India have struck an unscripted deal in India, Malaysia, Japan for catalogue including 'Love Island', 'I'm a Celebrity'
The co-production partnership will see the development, production and distribution of new unscripted shows in the three crucial regions by Rarefied, with a focus on India. Headquartered in L.A. with offices in Mumbai, New York and London, Rarefied was founded three years ago by Kalpana Malviya, a former Zee Entertainment content exec who previously launched Zee Entertainment Originals. “A well-executed development deal like this can better position India as a key player in the global entertainment industry,” said Malviya.
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