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ITV Revenues Down and Studios Business Projected to Remain Flat Due to Hollywood Strikes, Despite Advertising Uptick
U.K. broadcaster ITV has reported mixed financial fortunes for the first quarter of 2024.
During the quarter ITV Studios delivered “The Reluctant Traveller” for Apple TV+, “The Red King” for Alibi, “The Gathering” for Channel 4 and “I’m A Celebrity… Get Me Out Of Here!” in Germany for RTL. Streamer ITVX continued its strong performance with total streaming hours up 16% and monthly active users growing, the broadcaster said. We have a strong pipeline of programs, good demand for our quality content as we increasingly diversify our customer base towards streamers and the phasing of deliveries is heavily weighted to the second half of the year, including “Hells Kitchen U.S., “The Better Sister,” “A.C.A.B,” “Showtrial” and “Ludwig.”
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