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ITV hits back amid claims This Morning ratings took a nose-dive after Ben Shephard and Cat Deeley’s debut

ITV This Morning viewing figures dropped from over a million following Ben Shephard and Cat Deeley's hosting debuts.

The hit ITV daytime show was given something of a reboot earlier this year after a tumultuous 2023, however, it doesn’t seem as though it’s had the desired effect… In May, Phillip Schofield quit the programme after 20 years – and rocked the show further a week later by admitting to having had an affair with a younger member of staff. In March of this year, Ben Shephard and Cat Deeley took the helm, bringing some much needed stability to the show.

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