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ITV hits back amid claims GMB, This Morning and Loose Women stars ‘facing axe’: “Panic stations”

In ITV news, the broadcaster has hit back at claims Loose Women, This Morning and GMB are in "panic" over their roles.

A report claimed the broadcaster was focusing on keeping backroom jobs safe and in turn, putting presenters at risk, including the Loose Women panellists amid the programme’s “diversity drive”. The publication alleged that staff were also apparently being sent daily “heat maps”, indicating ratings and which shows had lost viewers. According to reports, in Ben Shephard and Cat Deeley’s first month on This Morning as main hosts, viewing figures fell from over a million to 692,500.

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