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ITV handed warning over Alison Hammond’s future as she confirms new show

As Alison Hammond confirms she has a new Channel 4 show, ITV has been handed a warning on her future from a PR expert.

ITV have recently lost Holly Willoughby, as now is her first time in 21 years that she hasn’t had a show on the channel. Fiona told us: “Alison Hammond’s career is soaring with the news that she’s fronting a new Channel 4 show. Fiona explained that Alison has become a “national treasure” and has been a “favourite” with the British public ever since she appeared on Big Brother in 2002.

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