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ITV For Sale: Behind The Headlines Of A Deal That Everyone And No One Is Talking About
ITV matters, hence the steady drip of press reports and speculation. But a deal to buy the 'Big Brother' broadcaster will not be simple.
Ironically, ITV is said to be citing the £1.15B price RedBird IMI paid for All3Media — around 10 times All3Media’s profit that year — as a benchmark for the valuation it is hoping to achieve, though Zucker has previously played down suggestions he overpaid for The Traitors production group. The market is in trouble.” The potential to unlock savings by combining the companies is obvious, this source added, but they questioned whether ITV Studios has a “game-changing” asset amongst its labels and sales arm to catapult Banijay to the next level. ITV CEO McCall, who has been in the job for more than seven years, has continued to bolster the production arm, recently sanctioning deals for The Gentlemen co-producer Moonage Pictures and Hartswood Films, the company behind Sherlock.
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