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ITV Chief Downplays Studio Sale Speculation While Highlighting Digital Growth
Carolyn McCall deflects questions about ITV Studios sale while highlighting digital transformation success.
“We won’t comment on any speculation,” McCall stated firmly when asked about rumors of RedBird IMI’s All3Media merging with ITV Studios. When pressed on whether ITV’s current integrated structure of broadcasting and production made sense moving forward, McCall acknowledged the benefits while keeping options open. New digital initiatives include an expanded YouTube partnership featuring ITV’s own sales team, a strengthened gaming division, and e-commerce collaborations like “Kaching,” a shopping discount platform created with Kindred.
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