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ITV Boss Says “We Are Not Turning Stuff Down Because We Can’t Afford It” To Reassure Producers Amid Market Contraction- Edinburgh
ITV's Kevin Lygo has talked Nigel Farage, I'm a Celebrity and market contraction at the Edinburgh TV Festival.
ITV is yet to find itself in a position where it is “turning stuff down because we can’t afford it,” according to programs boss Kevin Lygo, who nonetheless acknowledged “the middle ground has gone” from the the market due to massive hits like Netflix’s The Gentlemen. Addressing the Edinburgh TV Festival, Lygo attempted to calm nerves among the producers watching his session over a lack of work, coming after a panel during which a number of execs said there are far too many production companies in the ecosystem. Although Farage has criticized him, Lygo poured scorn on an “industry-focused judgemental attitude” that says the Reform UK leader shouldn’t have been allowed to appear on the show.
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