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ITV accused of 'shameless' advertising for Amazon as celebs are delivered their luxury items in branded boxes during latest episode
ITV has been accused of 'shameless' advertising for Amazon products on I'm A Celebrity.
Arriving at the 'Jungle Delivery Centre', the pair had to answer questions about the other contestants to win a luxury item - so far packaged in an unmarked box bearing just the celebrity's name. But when the items later arrived in camp, they were packaged in a clearly marked Amazon delivery box and were placed on camera in the Bush Telegraph - the confessional room where the celebrities address the public. Viewers were quick to point out the 'shameless' product placement of Amazon and questioned whether the corporation was getting a free plug or was now an unannounced sponsor of the ITV flagship show.
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