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Italian fashion designer and ‘colour genius’ Rosita Missoni dies aged 93

Founder of renowned knitwear brand was at forefront of bringing Italian ready-to-wear industry to global market

In the subsequent decades, Missoni became a household name, and the couple were often described as “colour geniuses”; their use of kaleidoscopic prints and the famous zig-zag motif became synonymous with the joys of the Italian dolce vita. The couple’s three children, Vittorio, Luca and Angela, and grandchildren all became integral to the family business, regularly fronting advertisements that were photographed by their long-term collaborator Juergen Teller. A keen traveller, avid collector of art and famous thrift-market devotee, towards the end of her life Missoni regularly invited interior magazines to photograph her Sumirago home, confirming her reputation as one of the world’s most influential tastemakers.

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