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It’s the age of Swiftonomics – but will Taylor Swift’s phenomenal success trickle down?
Can one record-breaking megastar make a difference for struggling musicians and new artists?
Photograph: TT News Agency/Alamy Live NewsSwift’s fans are uniquely invested in her narrative – not just her obsessively scrutinised relationships with actor Joe Alwyn, the 1975’s Matty Healy and current partner American footballer Travis Kelce, but her creative journey. On a stadium stage, she works the camera like an actor, using tiny gestures and expressions to signal intimacy all the way back to row ZZ so every fan feels personally seen. The handful of younger stars who have made it of late – Billie Eilish, Olivia Rodrigo – do not project blazing ambition for greater success, and Swift’s 2010s peers have matured into prestige album artists (Beyoncé), fallen off the charts (Katy Perry), chosen residencies over mega-tours (Adele) or imploded (Kanye West).
Or read this on The Guardian
