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It’s Still Difficult, But It Might Be Easier Than Ever for Outsiders to Crack Country
Country crossover artists are more welcome than ever as outsiders like Beyonce and rapper Jelly Roll score hits on country radio.
There’ve been plenty of figures from other music formats — such as Jessica Simpson, Connie Francis and La Toya Jackson — who made brief forays into country, then disappeared. Like Twitty and Kenny Rogers before him, Seals did three things that most successful outsiders have done to become insiders: He committed to country; his music targeted the center of the format, not its sonic periphery; and he recorded high-quality songs. 1 pop single with “Kiss You All Over.” Spalding’s current management client list includes Rucker, who was known as the frontman for multiplatinum pop/rock band Hootie + the Blowfish before he recorded as a solo country artist.
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