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It’s Official: Taylor Swift’s Eras Tour Is History’s First $2 Billion Tour
Taylor Swift's Eras Tour ended with just over $2 billion in grosses, roughly double the previous reported touring record, her organization confirms.
The only possible crimp in that came when three shows in Vienna had to be canceled due to safety concerns after terrorist plans were revealed, but the tour managed to cross $2 billion even ending with three concerts fewer than expected. Part of what’s remarkable about this figure is that it represents only face-value sales for the tickets — which, notably, did not employ the dynamic-pricing model that has proven controversial for other acts. Having Swift’s organization report the numbers will make life easier for trade publications, which last year did not include the Eras Tour in its official end-of-year rankings.
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