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It’s Not a Rap Beef. It’s a Cultural Reckoning.

The feud between Drake and Kendrick Lamar has become far, far bigger than music alone.

Scapegoating is one of humankind’s primal rituals, dating back to the Book of Leviticus, in which God commanded the prophet Aaron to lay hands on a goat, confess the sins of his tribe, and then send the animal into the desert. The rap feud that has engulfed public attention in recent weeks has been litigated in breathtaking, twisty-turny songs packed with very 2020s references—to Ozempic, disinformation, AI, Taylor Swift, and elite pedophile rings. By contrast, Drake and Lamar are using fast-twitch digital technologies to record tracks at whim, circulate them around the planet instantly, and feed a teeming ecosystem of commentators, remixers, fans, haters, and voyeurs.

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