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It’s Bait
How a morning routine takes over the internet, step by step.
Though he didn’t respond to an interview request, I came across a video in which he told his followers that if they would like a free PDF of how he grew his personal brand, all they had to do was comment “ONLINE COACH.” I dutifully obliged, and like magic, a link to a Typeform appeared in my inbox, after which I received the document. The most eye-catching elements of Hall’s morning routine — the ice baths, the mouth tape, the banana-peel facial (some on Tiktok call this “nature’s Botox” despite any scientific evidence that it does that, or anything), and the disembodied female hands that imply some kind of personal assistant or particularly devoted partner — are already proven to be algorithmic gold. Once again, Hall has “studied, not stolen” his own advice and used well-known visual hooks like mouth tape and ice baths to grab confused viewers and assume correctly they’ll stick around long enough to try and make sense of it.
Or read this on VULTURE