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It’s Almost Friday! How Meme Account Friday Beers Recruited Creators, Built a Studio and Became the Future of Comedy
How Instagram meme page Friday Beers transformed into the digital media empire Almost Friday, built a studio and became the future of comedy.
An early example: A quarterback labeled “Thanksgiving bender” narrowly jukes an opponent called “Family time” before celebrating in the end zone with a teammate named “Friday beers.” That phrase became a mantra for getting through life with friends and looking forward to the weekend. Soon after came Chester Collins and Billy Langdon (roommates in New York making funny videos while working remote finance jobs), Groundlings performer Eilise Patton, and Will Donnellon, who owes his career in comedy to being rejected by the Peace Corps (“They sent me a letter that listed all the shit that’s wrong with me”). And it’s working with Danny McBride’s Rough House Pictures to produce a television pilot centered on its short-form character Royce du Pont, a cross between Andrew Tate and Jordan Peterson that skewers the alpha-male archetype.
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