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It Feels Like 2009 on Dropout
With its equitable business model and wholesome, Obama-era vibes, the improv streamer has found a young, progressive, fiercely loyal fandom.
The channel found success splitting its content with dude-centric bait (i.e., 2008’s “Why Girls Don’t Fart”) and videos starring its employees, set at the office, called “Hardly Working.” People were watching, but it wasn’t making enough money. Very Important People, which demands guests be put in heavy prosthetics and improvise in character for a whole 30-minuteepisode (like John Early and Kate Berlant, who played zombie megachurch owners, or Saturday Night Live ’s Bobby Moynihan as a recently unfrozen man), pays from $5,000 to $10,000 an episode. After receiving a number of physical and legal threats, Dropout took down the statement, releasing a more vague one that said, “We stand committed as ever to the safety, freedom and lives of the Palestinian people” and “welcome all to our platform who treat others with respect, empathy, and human dignity.”
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