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Issa Rae and Hoorae Team on ‘Scrappy’ Marketing Plan for Debut Film ‘One of Them Days,’ And If There Will Be a Sequel

Issa Rae spoke at the Variety Entertainment Marketing Summit about her Hoorae company's success with "One of Them Days," and if there will be a sequel.

The buddy comedy was up against a very condensed marketing and PR window and still managed to pull off a viral campaign featuring film stars Keke Palmer and SZA. That meant the Hoorae team didn’t have long to roll out a social media and marketing campaign, the majority of which needed to launch after the holidays. Francis said the Hoorae film produced over a hundred pieces of content for the “One of Them Days” campaign, and that work put them up as a finalist for this year’s Shorty Awards.

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