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Is The Industry Turning Towards AI? “Clean AI” Companies Asteria And Flawless AI See An Ethical Way Forward
After running a gauntlet in 2023, with dual strikes thwarting the recovery from Covid, Hollywood has entered a different phase with respect to AI.
Shahbazian says his experience of packaging and selling some 150 projects into the traditional studio system over the past 15 years revealed “far too much inefficiency to continue the status quo.” At Staircase, he says he will be “pairing ethical AI usage with our industry’s most underutilized assets — overlooked stories waiting to be produced from fantastic writers and directors.” Asteria, the company founded by Oscar-nominated producer-director Bryn Mooser and actress-producer Natasha Lyonne, occupies the vintage Mack Sennett Studios in Los Angeles, built in the early 20th century when the movie business was in its infancy. So far they’ve picked up Michel Gondry’s The Book of Solutions, Judo thriller Tatami, South Korean title Smugglers, Stéphan Castang’s Vincent Must Die and Berlin Film Festival opener The Light.
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