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Is Kai Cenat Music’s Most Powerful Influencer?

Kai Cenat talks music, Drake, Kendrick Lamar, streaming on Twitch, his friendship with Kevin Hart and more in a Billboard cover story interview.

That’s why during that weekend in May, Drake told Cenat to “stay on stream” before dropping his “Family Matters” dis track — he knew a good review from the jovial streamer would bode well for him not only in his sales, but in his battle with Lamar. All of that has made him, for all intents and purposes, the closest thing Gen Z has to 106th & Park or TRL, the erstwhile midday live-music shows that used to air on BET and MTV and were appointment viewing for any fans wanting updates on their favorite artists. On the early January day I sit down with Cenat, Adin Ross, the superstar Kick streamer who famously interviewed President Donald Trump and gifted him a Tesla Cybertruck, made a statement apologizing for “raising a toxic community” on the platform and vowed to do better.

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