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Is It Time We Retired the Idea of the Chick Flick?
It's not just the term that has outlived its usefulness. So is the idea of thinking of hit films as "women's pictures."
This weekend, the jaw-dropping commercial triumph of “ It Ends with Us,” a romantic soap opera with dark undercurrents starring Blake Lively (it’s just about the only hit film this summer that isn’t an escapist fantasy), ought to give the entire movie industry pause. It was an update of the old studio-system concept of the “women’s picture,” and by the time the ’90s were in full swing, there were so many chick flicks that even the cliché image of watching a chick flick had become iconic — the meme, now more than a bit cringe, of a woman at home by herself, staring at a guilty-pleasure movie late at night on TV as she laughed and cried into her pint of designer ice cream. To truly parse the chick-flick audience, just imagine, for a moment, that you could somehow gather a definitive tally of every single person who ever went to see a chick flick in a movie theater in the 1990s and 2000s.
Or read this on Variety