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Is Elliot Grainge’s Atlantic Move Part of a Major Label Youthquake?

Is the changing of the guard at Atlantic with Elliot Grainge a generational shift, or just another sign that the old rules no longer apply?

So on Aug. 1, when Warner announced that as part of a management shakeup it had appointed Elliot Grainge as CEO of Atlantic Music Group, the move came as a surprise. Co-chairmen Julie Greenwald and Craig Kallman had led Atlantic for two decades, through the hardest years of the music business, to become two of the most respected executives in the industry. As recently as two years ago, the trend lines seemed clear: Hip-hop was conquering the world, not only growing but also shaping emergent genres from Latin urbano to Afrobeats.

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