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Is Britain ready for Taylor Swift's Swarovski encrusted juggernaut? Highest grossing tour in pop history rolls in on a wave of hysteria as superstar catches up with Emma Stone, hunky lover Travis Kelce... and even her mum and dad are along for the ride!
Alison Boshoff delves behind the scenes of the biggest, sparkliest phenomenon in showbusiness, and the gargantuan effort it takes to bring her record-breaking show to the UK.
With private jets, a bevy of bodyguards, a rider specifying chocolate milk and a daily Starbucks at 11am sharp, plus a travelling circus of dancers, singers, musicians and crew — not to mention a beefy American football-playing boyfriend — there's nothing quite like Taylor, 34, on tour. Every performance features 16 costumes and in total she has more than 40 outfits, custom made by a range of top designers including Alberta Ferretti, Atelier Versace, Zuhair Murad, Elie Saab, Oscar de la Renta and Roberto Cavalli. Peter Brooks, a behavioural scientist at Barclays, said: 'When it comes to cultural icons like Taylor Swift — like we saw with Elvis and Beatlemania in the 50s and 60s — supporters have such a strong connection to the artist and to the rest of the fandom that the desire to spend becomes even more powerful.'
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