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Is Breaking Into The Sports Agency Game Worth It — Or Even Doable?
The sports agency business has had Jay-Z and Lil Wayne invest in recent years. Will other artists and executives follow their lead?
Roc Nation, which had a rock-solid source of both cash and credibility in Jay-Z, entered the sports business in 2013, five years after the company’s launch, with four-time All-Star Yankees second baseman Robinson Canó. That kind of success brings competition, including from music executives Kevin “Coach K” Lee and Pierre “P” Thomas, who launched Quality Control Sports in 2019, four years before HYBE purchased their company. The Lil Wayne-owned Young Money APAA Sports has also put points on the board by signing University of Miami’s Leonard Taylor III ahead of the 2024 NFL draft.
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