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Introducing K-Pop’s New Group VVS, Who Intend to ‘Evolve’ the Genre
VVS, the new K-pop girl group helmed by hit-maker Paul Thompson, intends to 'evolve' the genre's sound and approach.
As their debut looms closer, the members will move into a shared living space and add media training and language lessons as part of K-pop’s famous trainee system. After initially moving to South Korea to teach English, Thompson spent the following decade becoming the chart-topping K-pop producer MCMZ for arena-filling acts like EXO, NCT and Kang Daniel. Thompson’s own body of work — alongside key hires of management, casting and artist development veterans in Korea — quickly earned his new label the trust of the industry.
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