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Into The Cineverse With ‘Terrifier 3’s Distributor: How A Six-Figure Investment Turned Into Tens Of Millions In Box Office


The meteoric success of "Terrifier 3" validates the cost-conscious, streaming-heavy strategy of its distributor, Cineverse, company execs told Deadline.

“The road to hell,” Opeka told Deadline in an interview, “is paved with indies whose hubris after one successful movie let them think that they were invincible and could pick any kind of winner, that anything they touch was going to turn to gold. Unlike the conventional model, in which a successful negative pickup induces the distributor to want to take the franchise in-house, Cineverse is content to keep its expense profile on Terrifier extremely low. SVP of Marketing Lauren McCarthy was asked in an interview with Deadline how a series of stunts – one in which Art Venmo’s a penny to those calling a hotline, or one in Times Square where he shook his head dismissively at a giant Warner Bros. billboard for Joker 2 – extends beyond the theatrical opening.

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