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Into the Bridgerverse: Netflix’s ‘Bridgerton’ Merch and Live Events Business Is Blooming Ahead of Season 3
Dog toys and roving Regency-era balls. Small-artisan hand-etched mirrors and allergy medicine. “Bridgerton” has become so much more than a TV show.
That means a fandom spending its dollars on a growing merch and events business that helps them celebrate each new season of the show, which is based on Julia Quinn’s romance novels. “Bridgerton”-inspired brand extensions run the gamut from coffee creamers, wedding dresses and rugs to tea sets, Bath & Body Works products, makeup, clothing and even a pet accessory line inspired by Queen Charlotte’s pooch. And then there’s Shondaland’s “Seat at the Table” program, which allows “emerging artists” on the Netflix merch shop to offer such artisan-made items as a tea gift set, a varsity jacket, bonnets, crewnecks and gold tiaras.
Or read this on Variety
