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International Insider: ‘Baby Reindeer’s Unexpected Rise; Canadian Strike Nears; Bollywood & Politics
'Baby Reindeer's unexpected rise and update on a potential Canadian writers strike feature in Deadline's International Insider this week.
The drama from The End of the F***ing World producer Clerkenwell Films cemented its sleeper hit status by growing its audience by 64% in its second week on Netflix, meaning Episode 1 has been watched by nearly 5 million people in the UK. As fans have been transfixed by Martha (Jessica Gunning) plaguing Donny (Gadd) with idiosyncratic emails and unexpected visits, they have also been speculating wildly on social media about the characters’ real identities. His remarks came almost at the exact same time as ITV programs boss Kevin Lygo revealed during a London conference that the hit show has made a loss of £1M ($1.25M), neatly demonstrating the challenged nature of the British campaigning drama sub-genre.
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