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International Disruptors: Toei President & CEO Fumio Yoshimura Unpacks Japanese Studio’s $2BN Global Expansion Strategy
Japanese studio associated with the Kamen Rider, Super Sentai & Dragon Ball franchises has ambitious international expansion plans.
Toei is one of several Japanese entertainment giants making an ambitious international play, for all the reasons outlined by Yoshimura, who also say they’re prepared to change corporate habits set in stone for decades. In addition to facing stagnation in their local market, they’re inspired by the international success of Japanese-themed content including Warner Bros/Legendary’s Monstervers e franchise, which rebooted Toho’s Godzilla character, and Disney/Hulu’s Emmy-award winning series Shogun. Of course, box office recovery across the region has been impacted by the rise of streaming, and Toei acknowledges business models are changing and is exploring different ways of working with global and local streamers.
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