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International Disruptors: Beta Group’s Minh Bui On Shaking Up Vietnam’s Expanding Cinema Market With “Affordable Theatre” Chain Beta Cinemas
Beta Cinemas' chain of affordable and Instagrammable theatres are proving a hit with younger and middle-income audiences in Vietnam.
“We found a location that was cheaper, because it wasn’t slap bang in the city center, and asked equipment suppliers to provide us with some financing options, so the entire cost of the cinema was just half a million dollars,” Minh explains. Minh says the company is able to sell cheaper tickets due to what he describes as optimized operations: “We don’t skimp on projectors and audio equipment, so the audience has the same experience as in any other cinema. “There are lots of things we do really well after ten years, and Vietnam is the perfect market to develop expertise in reducing costs; you won’t find anyone doing this in Korea or Singapore for example,” Minh says.
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