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Instagram Will Quit Recommending Political Content

Instagram will no longer "proactively recommend" political content from accounts that users do not already follow.

In a blog post Friday, Instagram, the popular photo and video app owned by Meta, said it will no longer “proactively recommend” political content from accounts that users do not already follow. Both apps will add a setting to let users who still want to see political content recommendations opt to do so — and, according the post, the same control will also roll out on Facebook at a later date. “Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person’s appetite for it,” Instagram head Adam Mosseri wrote in a post on Threads.

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